What does Mallorca smell like?

For some, it might be warm pine trees, sea salt and sun cream. For others, it is orange blossom drifting through a village street, damp earth after a summer storm or the distinctive mixture of stone, wood and herbs inside an old finca.

For Trudi Murray, founder of Gaia Natural, scent is more than something pleasant that we apply to our skin or release into a room. It can tell the story of a building, preserve a memory and transport us back to a moment we thought we had forgotten.